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Buick Had Its Best November US Sales Since 2003

Buick has had its best November sales since 2003, with total sales increasing 27 percent compared to the same month in 2013. That includes an individual sales increase of 13.8 percent.

Of course, Black Friday always represents a significant sales boost to most sectors of the market, but Buick’s success did not owe entirely to just that high point. The Buick Verano sedan saw a sales increase of 32 percent compared to November of last year, while the LaCrosse sedan soared 52 percent.

But the biggest success in Buick’s lineup was the Encore SUV, which not only jumped 55.7 percent compared to November of last year, but has seen a sustained sales increase of 56.8 percent through the first eleven months of this year. 4,577 units were sold this past November alone.

Vice President of Buick U.S. Sales Duncan Aldred had this to say: “The hottest items on Black Friday deliver advanced style, sophistication and connectivity, while delivering an incredible value to the customer. As every Buick delivers on those same attributes, it isn’t surprising to see the brand’s momentum continued to grow in November.”

Aaron Brzozowski :Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

View Comments (6)

  • Well, this one isn't successful because it's fancy or hot. It's simple. More and more people are switching to the CUV market from cars, and more and more people are looking to get great fuel economy. The Encore/Trax is on trend. A market that will continue to grow.

  • It's just clear that an ad campaign focusing on pure materialism and the sexual humiliation of your neighbors is a successful tactic.

  • "pure materialism"

    Don't confuse materialism with consumerism. They are 2 completely distinct ideas; one being an economic ideology, the other being a philosophical understanding of physical reality.

  • Nice to see an American brand succeed that is targeted at value-conscious luxury buyers...as opposed to one that is now targeted at status-conscious coastal elites. It's consistent with Buick's "Doctor's Car" heritage.

  • When you've got the product and the value people see it and will buy. Good for Buick and I'm glad they didn't get the chopping block as well.

  • Buick is now the benchmark for the company and its time for it to modify its platforms for two particular products , the Verano and the Regal . The Cruze , which set the wheelbase / dimensions of the Verano model , has been successful , but a top of the line Cruze is in the same pricepoint as a Verano . This is the same for the Regal and Malibu .
    Due to the demographics , physical growth in width and height of North Americans , in general , Buick needs to go to a slightly longer wheelbase of approx. 3 inches in the Verano and in the Regal , as well . This will open up the interior , by that amount and offer more room and usable space for the extra money . Now you have a correlation between size and desirability for these enhanced more luxury vehicles . It will mean a bit of an upgrade in Buick engines to cement the difference to the Chevrolet models , but frankly , this is overdue anyway !.....What's not to like ???