Buick has had its best November sales since 2003, with total sales increasing 27 percent compared to the same month in 2013. That includes an individual sales increase of 13.8 percent.
Of course, Black Friday always represents a significant sales boost to most sectors of the market, but Buick’s success did not owe entirely to just that high point. The Buick Verano sedan saw a sales increase of 32 percent compared to November of last year, while the LaCrosse sedan soared 52 percent.
But the biggest success in Buick’s lineup was the Encore SUV, which not only jumped 55.7 percent compared to November of last year, but has seen a sustained sales increase of 56.8 percent through the first eleven months of this year. 4,577 units were sold this past November alone.
Vice President of Buick U.S. Sales Duncan Aldred had this to say: “The hottest items on Black Friday deliver advanced style, sophistication and connectivity, while delivering an incredible value to the customer. As every Buick delivers on those same attributes, it isn’t surprising to see the brand’s momentum continued to grow in November.”