Twelve months ago, General Motors introduced Shop-Click-Drive, an online shopping tool that enables Chevrolet, Buick, GMC, and Cadillac dealers to combine the convenience of the Internet with personal customer service. Now offered by 1,665 dealers in all 50 states, GM is now celebrating 13,000 sales a year after its debut.
“Shop-Click-Drive made shopping for a car simple and straightforward,” said Enrique Lopez, a consumer who purchased a 2013 Cadillac ATS. “I picked the car I liked, test drove it and walked out of the dealership satisfied.”
Shop-Click-Drive allows customers to choose a specific GM vehicle, obtain a pricing estimate, review available incentives, learn more on financing and insurance products, find information about their trade-in, and apply for financing − all online.
According to the manager of Shop-Click-Drive, James Bement, the program provided participating GM dealers with more than 85,000 sales leads for new and used vehicles with an average sold and delivered rate of 30 percent. He added that 49 percent of the trade-ins estimated through Shop-Click-Drive have been non-GM brands or discontinued GM brands. Shop-Click-Drive has been most popular in the metropolitan Detroit, Los Angeles, Philadelphia, New York City, and Chicago markets.
“This was an easy, painless process that saved me time and hassle,” said Timothy Sandifer, who purchased a 2015 GMC Yukon. “The dealer delivered my vehicle to my home – which is 160 miles from the dealership – and did the paperwork in my kitchen.”