The Opel Adam Rocks found itself gussied up alongside a fellow GQ model in this behind the scenes look of a photo shoot done for the German arm of GQ Magazine. It’s not every day your brand’s product finds itself complemented by someone as trendy and hip as the gentleman shown here.
The Opel Adam Rocks is the newest addition to the Adam’s family (pun totally intended) and after watching the video below, we think we have a slight clue as to what kind of buyer Opel is targeting with the baby sized crossover. With tons of personalization options, the capability for open air driving with its SwingTop canvas roof and fuel efficiency, you can take one guess as to who Opel wants to plunker down 15,000 Euros for the Adam Rocks.
The photo shoot itself shows our trendy protagonist posing with the ever hip Adam Rocks at his side. The model plays off the individualistic style the Adam Rocks presents itself with, and that’s a good thing. The newest generation of auto buyers, especially Europeans, are a tough sell. So, appealing to the individualistic nature of the Internet generation is most likely a positive action for Opel to take.
The Adam Rocks has already been trickling into dealer lots across Europe, and time will tell if Opel has a hit on its hands. We’re not sure if GQ is the first thing that comes to mind when we think Opel Adam Rocks, but Opel is going to try to make you think it.
Take a look at the video for yourself down below.