Just yesterday, we reported on an environmental project being embarked upon by Chevrolet, in which the marque had arranged to help preserve up to 11,000 acres of grasslands by agreeing to purchase carbon credits from the land owners.
In a piece published on General Motors’ own Fast Lane blog, the automaker’s efforts are elaborated upon. For up to 6,000 acres of the North Dakota grasslands, Chevrolet is teaming up with Ducks Unlimited, a nonprofit specializing in wetlands conservation. The nonprofit pioneered a way to calculate the amount of carbon kept in the soil rather than emitted into the atmosphere by ranches which don’t become industrialized farming sites.
Basically, every time a plot of land is converted for use as farming land, tilling causes carbon locked in the soil to be spread into the atmosphere. Thanks to Ducks Unlimited and a USDA Conservation Innovation Grant, ranchers have been incentivized to keep these 6,000 acres of North Dakota grasslands as ranches for grazing and haying. Chevrolet will then purchase carbon credits – 40,000 tons’ worth in total – and retire them so that they can’t be used to help meet Chevrolet’s own emissions requirements.