General Motors, along with Chrysler, took advantage of October’s strong auto sales, stealing pickup truck market share away from Ford. GM sold 46,966 Chevrolet Silverados and an additional 18,564 GMC Sierras, representing year-over-year growth of 10% and 12%, respectively.
In total, GM moved 65,530 full-size pickups in October, compared to Ford which sold 63,410 F-150s. Ford expected the sales downturn, as it’s gearing up to launch the highly-anticipated 2015 F-150 next month. Retail deliveries of the new truck are backed up until February, so Ford has pulled back their incentives on outgoing models in order to maintain inventory until that time.
Analysts are touting October as the strongest month for U.S. auto sales in 10 years, so if the trend continues, GM would be smart to capitalize on the active market. Offering up stronger incentives before Ford can bring their new F-150 to market may help them scoop up a few would-be F-series buyers. Of course pickup truck buyers are notoriously loyal, so many F-150 buyers will be happy to wait patiently until December.
GM also sold 1,491 Chevrolet Colorados and 667 GMC Canyons in October, for a combined total of 2,158 units. Sales of the new midsize pickups are expected to increase in coming months as showroom availability increases and GM’s ad campaign for the trucks begins to gain traction. We also wouldn’t be surprised if all the #technologyandstuff buzz helps get a few more customers in the Colorado’s or Canyon’s seats for November.