It’s a well-known fact that China is a hot market for most businesses, not excluding automakers. And the Chinese market has been particularly good to The General, having become its largest volume market by several hundred thousand units a year. And the latest sales milestone continues to assert that notion, with General Motors and its joint venture partners having sold their 3 millionth vehicle in China on November 14th, 2014
Achieved a full month-and-a-half before the end of the year, the milestone represents the second consecutive year that GM has reached the 3 million units mark. Not only that, but GM reached the 3 million units mark in 2014 nearly a month earlier than in 2013, as it took GM and its partners until December 12th to sell 3 million vehicles in 2013.
The General was able to reach the 3 million unit mark faster in 2014 than in 2013 thanks to an increase in sales during the first 10 months of 2014; during the January – October 2014 period, The General and its joint venture partners recorded 2,872,501 vehicle sales, up 10.7 percent over the same time period a year ago. And it’s not about to stop there.
“We plan to continue expanding our lineup of vehicles and services to suit the increasingly diverse market in China,” said Matt Tsien, GM Executive Vice President and President of GM China. “We expect to launch 60 new or refreshed vehicles through 2018.”
Besides plans to expand its vehicle portfolio, GM is also pushing the envelope on the connected vehicle. Just last month, for instance, Shanghai GM announced that in 2015, it will become the first automaker in China to offer embedded 4G LTE wireless service in a vehicle.
So here’s to a long and prosperous future for GM in China, and elsewhere in the world.