Buick’s sales are eight up percent this year, while GMC sales are up 10 percent. As you can imagine, that makes Vice President of Buick-GMC Sales, Service and Marketing, Duncan Aldred, very happy. He recently sat down with Autoline This Week for a lengthy interview where he discussed his two brands’ success so far this year, the future of Buick-GMC marketing and disclosed some details on future product plans.
Aldred said he expects the sales momentum of Buick-GMC to continue through to year’s end, rounding off a “solid year with good growth on both brands,” which will set both brands up for more success in 2015. Aldred also said GMC sales have been bolstered by lower oil prices as of late, providing further growth for the full-size Sierra pickup.
Autoline also inquired about the future of GMC in regards to growth. Aldred said GMC will sell around 500,000 units in the U.S. this year, making it a valuable asset to GM. Because of this, GM will invest more heavily into the brand, launching a new advertising campaign next year which “tell the GMC story,” Aldred says and “position it very much as a premium brand.”
Buick was also a hot topic of discussion throughout the 26-minute interview. Aldred believes Buick’s model lineup, which consists of 5 vehicles, is already big enough. He doesn’t want to get to a point where the lineup is so large it “cannibalizes itself, and everyone gets too confused.” A large lineup can also mean advertising dollars “just get spent in ways that aren’t efficient.” Aldred is happy with 5 models in the lineup and says a rapid expansion for Buick is not right. Instead, he’d rather have a smaller, more refined group of products, allowing them to focus more on each individual product.
Aldred drops too much information to cover it all, so check out his 26-minute interview below. There’s talk on the success of the Buick Encore, taking GMC outside of the North American market, Buick’s stronger alignment with Opel and more.