In what is probably one of the smartest Black Friday promotions of all-time, a Chicago-area Buick GMC dealer is offering to reimburse all customers who purchase a new Buick or GMC vehicle today (the 28th) or tomorrow – that is, if Christmas Day sees at least 6 inches of snow hit the ground.
This story comes courtesy of Automobile, and is the handiwork of one Bill Kay Buick GMC of Downers Grove, Illinois. The dealership has taken out an insurance policy to cover the payouts to customers in the event that it snows, so there are no limitations and no restrictions. The “White Friday” deal is even extended to any leases signed within the two day period.
Of course Black Friday is always a busy day for car dealers across the country, but Sales Manager David Casino says that this year’s gutsy promotion has inspired “tremendous” interest. He has also stated that the dealer wants to give away free inventory this year, and that he honestly hopes to see at least 6 inches on the ground at Chicago O’Hare International Airport so that the customers might win.