We’re fawning over Chevy’s recently-released 2014 Black Friday sale commercial. The spot starts with some appealing shots of the 2015 Corvette Z06, 2015 Impala, and 2015 Colorado, while the narrator delivers a one-two punch to the competition, all to the catchy beat of Building Steam with a Grain of Salt by DJ Shadow:
“When you obsess over perfection, elevate form and reinvent a category, you attract a lot of attention. That’s why Chevrolet is the most awarded car company of the year. Not Ford, Honda or Toyota. During the Chevy Black Friday Sale, get great offers all month long on our award-winning lineup.”
The ad ends with an offer:
“Get zero percent financing plus $1,000 and no monthly payments until next year on these models and more. Find New Roads at your local Chevy dealer.”
In case you were wondering, the Bowtie’s claim of it being the most awarded car company of the year is based on 12 months ending October 2014.