As part of the Chevrolet brand’s goal to reduce carbon emissions by a total 8 million metric tons, the marque is purchasing carbon credits from the owners of a total of 11,000 acres of North Dakota grasslands. That amounts to a reduction of approximately 40,000 tons of carbon dioxide emissions.
The Detroit Free Press reported this story, stating that the money paid by General Motors will go directly to the ranchers who own these 11,000 acres of grasslands. It will be used to fund a variety of conservation practices, such as planting trees and preserving nesting habitats.
The US Department of Agriculture is also in on the effort. Agriculture Secretary Tom Vilsack was quoted by the Free Press, saying that “the amount of carbon dioxide removed from our atmosphere by Chevrolet’s purchase of these credits equals the amount that would be reduced by taking more than 5,000 cars off the road.”
The goal of 8 million metric tons of carbon reductions is well over halfway met. Chevrolet’s planned expense for the initiative stands at about $40 million.
That’s a lot of green. Get it?