We knew Cadillac boss Johan de Nysschen has big plans in store for the brand. But we didn’t quite understand the scale of his plans until he sat down for an interview with Automotive News. The former Audi exec revealed Cadillac hopes to sell ultra-luxury cars that retail for $250,000 by the year 2029, adding that Cadillac isn’t ready for models that expensive right now.
With the upcoming CT6 and larger CT8 or CT9 full-size models on the way, we’ve been curious about the prices of Cadillac’s future product offerings. The automaker has voiced its desire to go head-to-head with the Mercedes-Benz S-Class, which starts at $95,000 and can cost well over $200,000, but de Nysschen says Cadillac won’t be trying to price match that car. Not for now, anyway.
“It is too early today for a $250,000 Cadillac,” de Nysschen told AN at the Los Angeles Auto Show. “Fifteen years from now, it won’t be.”
The upcoming CT6 will be about the size of short wheelbase full-size luxury sedans. More expensive models are in the cards, however the 2016 CT6 will be Cadillac’s most luxurious and advanced model to date when it makes its debut in 2015. According to de Nysschen, it will start at around $70,000, less than the S-Class but on par with the BMW 7-Series ($74,000) and Audi A8 ($77,400).