One of the first moves of Cadillac CEO Johan de Nysschen in his new position was to give the brand’s cars an all-new naming convention, much like he had done at his other recent employer, Infiniti. The new alphanumeric naming scheme is more straightforward in identifying a model in the lineup ladder while making it easier to distinguish between cars and SUVs.
So, GM has now gone ahead and filed a trademark application for every possible name under its new naming plan with the U.S. Trademark and Patent Office. The names included in the latest trademark filings include CT2, CT3, CT4, CT7 and CT8 for cars and XT2, XT3, XT4, XT5, XT6, XT7 and XT8 names for crossovers.
Unlike Infiniti, which — with one fell swoop — gave its cars the “Q” moniker and its crossovers and SUVs the “QX” designation, Cadillac will slowly ease into renaming its vehicles. The first vehicle with the CT-type name will be the CT6 Omega-based flagship sedan. The current CTS and ATS will keep their names until they move into a new generation, as will the SRX.
However, it’s not clear which names are destined to appear on which models. For instance, Cadillac has filed two trademark applications for models that sit above the upcoming 2016 CT6 — the CT7 and CT8, and three which would undercut it. Meanwhile, trademark applications for the CT5 and CT6 names were filed earlier in the year and may be reserved for a replacement for the next-gen CTS. That leaves CT4 for the ATS replacement, and possibly CT3 and CT2 for the rumoured front wheel-drive compact model.
We knew Cadillac has plans to introduce more crossovers, but Cadillac filed a whopping seven trademark applications for the “XT” moniker. One of those names is reserved for the SRX replacement, with two others likely appearing on the large three-row SUV and sub-SRX crossover. The rest simply fuel more speculation. We should know more about Cadillac’s plan for all these newly acquired names in the near future. Stay tuned!