Cadillac’s recently appointed brand chief Johan de Nysschen has big plans for the company, some of which he revealed in a recent interview with USA Today. His plan to move the company’s headquarters from Detroit to New York is already in place, but simply moving away from the mothership isn’t enough. He also wants Cadillac to report its earnings and losses separately from General Motors.
According to de Nysschen, GM is a big, powerful “titan” of a company. That means it works and makes decisions slowly, something established luxury brands like BMW and Mercedes-Benz don’t do. Spinning Cadillac off into its own brand will allow it to make moves on its own accord and to keep up with the ever changing luxury automotive landscape.
But don’t worry, Cadillac isn’t being sold off in an IPO and having whatever’s left handed over to investors, like Fiat-Chrysler plans to do with its Ferrari brand. Cadillac will very much remain a GM brand, and GM isn’t preparing for its sale anytime soon.
GM product chief Mark Reuss said plans to move Cadillac away from the company’s headquarters and have it report its earnings separately were “already moving in that direction,” before de Nysschen joined the company. de Nysschen liked what he saw and “that’s why he came on board,” Reuss said.