We may not know what Cadillac’s future product portfolio will look like, or be powered by, but we have a pretty good idea of what it will consist of. There will be compact, midsize and full-size models covering all necessary segments, as well as a raft of compact, mid and full-size SUVs. But brand president Johan de Nysschen sees room in Cadillac’s future lineup for a less conventional model from Cadillac: a rival to the Porsche 911.
Car & Driver originally brought the topic up with de Nysschen, who much to our surprise, didn’t dismiss the idea right away. He expressed interest in producing a high performance sports car under the Cadillac name, but said “if you do a high-performance car like the 911, R8, or AMG GT too soon, then you run the risk of being too far removed from where the epicenter of the brand is, so it struggles to have relevance for people.”
What de Nysschen means is General Motors could throw a bunch of money at the theoretical 911-fighter and it could be pretty good, but that wouldn’t matter if it doesn’t convey the same message the rest of Cadillac’s lineup does. For example, when Audi rolled out the R8 in 2007, it was a nice compliment to the rest of their lineup, not a desperate attempt to drum up excitement.
“The Acura NSX was a great car, highly acclaimed. But it was so far removed from their other products at the time that I don’t think it did much for the brand,” de Nysschen explained. “It was the right time for Audi to do the R8 (in 2007).”
Cadillac is in the midst of its massive product overhaul, with the majority of the new vehicle launches set to take place before 2020. Once its entire portfolio exudes performance and luxury, Cadillac may be ready to drop their most high performance model yet. Just don’t count on it coming anytime soon.
“In the long term, yes, I can imagine that there’s such a car, but it’s in the long-term. Beyond 2020. Not 20 years, much closer than that,” de Nysschen said.