“The addition of a headquarters office in New York is a key step in Cadillac’s ongoing global expansion,” Cadillac President Johan de Nysschen said. “There is no better atmosphere in which to better immerse ourselves into luxury consumer and brand expertise. We look forward to being a good neighbor there, starting in spring of 2015.”
According to Beacon Capital Partners LLC and partners Ivanhoé Cambridge and Callahan Capital Properties, Cadillac will have the top two floors of the 16-story building at 330 Hudson. The 34,000-square-feet space has 14-foot ceilings and is wrapped in glass windows.
“Hudson Square is among New York’s most dynamic neighborhoods in which to live and work,” said the senior vice president of asset management for Callahan Capital Properties’ eastern region, Brian Robin. “The Cadillac team will enjoy the unique atmosphere and amenities that our tenants experience every day.”
Cadillac executives say only 30 Michigan-based Cadillac employees will move to New York as the automaker tries to grow globally with a fresh identity and to attract a younger clientele.
“We want to put a little bit of distance between Cadillac and the rest of the General Motors entity,” de Nysschen said in a Detroit News report. Hopefully Cadillac isn’t about to pull a Ferrari, and spin off its parent company altogether.