Each year, the organizers behind the SEMA Show in Las Vegas award manufacturers with the SEMA Award for the Hottest Car, Hottest 4×4/SUV and Hottest Pickup. Rather than recognizing individual cars, entire models are handed down the awards based on their presence at the show.
Chevrolet’s 2015 Silverado pickup proudly took home the award for Hottest Pickup at the show this year. To qualify for the award, the vehicle in question had to be an all-new 2014-15 model and must have had a heavy presence at different vendor’s booths at the show.
Some notable modified Silverados from SEMA include Chevrolet’s own Silverado High Desert and Silverado Polaris ACE+ concepts. The Silverado High Desert features unique Deepwood Green exterior paint with Oxide Gold and Russet accents and Chevrolet Accessories 22-inch wheels, while the Polaris ACE+ includes 33-inch off-road tires, a vinyl decal kit and more.
“The SEMA Show has always been the premier event where the newest and most innovative automotive aftermarket products and trends are seen first,” Chris Kersting, SEMA President and CEO, said in a statement. “With the SEMA Award, SEMA recognizes the vehicles they consider the top enthusiast prospects for the coming year.”
SEMA says the speciality equipment and automotive accessories market is a $33B business which also influences more than 1.7 million new vehicle purchases. Almost a third of new vehicle purchases were driven by the ability to purchase aftermarket accessories for the model, and nearly 1 in 10 consumers decided to buy their vehicle after seeing a modified version of it. Now you know why manufacturers spend big bucks bringing modified vehicles out to SEMA each year.
Other winners of the SEMA Award include the Jeep Wrangler for Hottest 4×4, the 2015 Ford Mustang for Hottest Car, and the Honda Fit for Hottest Sport Compact.