Plenty of folks were taken aback by Gerry Dorizas’ sudden departure from Holden. After all, he had been there for only six months − what gives? For a guy who boldly proclaimed Holden “would return to Number One and topple Toyota by 2020,” he didn’t stick around to make it happen. Holden sales had just hit an 11-year low at that point, so the company was fresh for a turnaround with a bold leader.
But, according to CarsGuide, Dorizas started blaming dealers for Holden’s issues behind the scenes, even telling them to “sell more cars” while they continued to be saddled with a lineup that was long in the tooth. Holden has new models in the pipeline, but they are merely rebadged Opel models and not the product of Aussie culture. A truly all-new vehicle isn’t scheduled till 2016.
So perhaps Holden dealers should be celebrated for their efforts, as they have been doing their best to promote a range of vehicles in spite of leaders who focusing on the wrong things.