GM’s September truck-month promotion — which applied to both the 2014 Silverado and 2015 Silverado — appears to have been a home run, as sales of the Chevrolet Silverado soared 54 percent in September 2014, marking the best month ever for the new truck.
“Our Chevrolet dealers took advantage of pent-up demand in the full-size truck segment and by offering customers more choices, we’re bringing more truck buyers to Chevrolet at the expense of some of our competitors,” said Brian Sweeney, U.S. vice president, Chevrolet. “We intend to continue this momentum with new models such as the Rally Edition – released in August – and the High County HD, which shipped to dealers last month.”
Overall, Chevrolet sold 50,176 trucks and gained 6.9 percent market share. Its success helped grow GM’s large pickup market share to 39 percent, an increase of 5 percent over last year.
“We’ve already sold more than half of the 4,000 Rally Edition trucks we built for the 2014 model year, and we expect similar enthusiasm for the special-edition University of Texas Longhorns Silverado we revealed last month in the heart of truck country,” said Sandor Piszar, director of Chevrolet Truck Marketing.
The big sales boom can be credited to two models of the Silverado that are seeing some impressive growth figures:
- Silverado light-duty, whose sales rose 71 percent for the best light-duty September performance in 10 years.
- Silverado light-duty Double Cab, whose sales rose 130 percent for the best double cab September sales in 10 years.
With the new 2015 Ford F-150 destined to launch soon, Chevrolet was smart to entice new customers and push its trucks. Even so, one big question remains: can the Chevy Silverado continue its sales momentum going forward? That remains to be seen.