Yesterday we told you that Cadillac says Escalade will remain Escalade. But what about the rest of the Cadillac portfolio? Now comes word from Cadillac Chief Marketing Officer Uwe Ellinghaus that “future SUVs will have an ‘XT’ and cars will have a ‘CT’ and the number behind each pair of letters will indicate its size in the hierarchy.”
Ellinghaus told Forbes that he and Cadillac President Johan de Nysschen seek to clear up confusion among potential buyers (and possibly even existing Cadillac owners) about the relative size and capabilities of its sedans, as well as the ELR, Cadillac’s plug-in hybrid.
“It’s a logical thing to give some mental space like this in your naming scheme,” Ellinghaus added. “So many other brands have done that sort of thing, across industries. It’s not rocket science. It doesn’t fit our immediate business needs, but this simple logic will help us build this brand and enhance recognition over the long term.”
Aside of the upcoming SRX and the announcement of the CT6, Cadillac likely won’t be making the transition for a number of years considering the ATS (CT4?) and CTS (CT5?) were introduced over the past two years.