Cadillac is on the path to rebirth as it heavily revamps its entire product lineup to better compete with Mercedes-Benz and other luxury automakers in its home market of the United States and eventually, in Europe too. Meanwhile, across town in Dearborn, Lincoln is also going through an intense overhaul, with their recently introduced MKC crossover proving to be a strong seller. Even more so than Cadillac’s SRX.
The SRX has been on sale in its current form since 2009 and even though the model is beginning to show its age, sales of the crossover have remained strong. According to The Motley Fool, sales were up 20 percent year-over-year in June, however in July and August, sales of the family crossover began to fall, dropping by 7 percent and 37 percent, respectively.
The SRX still far outsells the MKC (4,545 units to the MKC’s 1,760 units in August) and has achieved an all-time sales record this year at 41,708 units. The worry is that sales of the aging SRX will begin to fall off more once consumers see the cheaper, more fuel efficient and newer MKC. It should be noted the compact MKC is in a class below the mid-size SRX, however Cadillac doesn’t currently offer a compact crossover, which means consumers may cross shop the two vehicles.
Cadillac posted its best September sales since 2007 last month, naming the Escalade full-size SUV and the SRX as its hot-sellers. The brand clearly relies on its SUVs to help bolster sales (ATS and CTS sales fell by 20.3% and 22.5% respectively in August), so the next-gen SRX cannot come soon enough. Chief Cadillac engineer David Leone said the SRX successor will arrive in late-2015, so here’s to hoping the current model can fend off the newer MKC until that time.