According to figures published by the European Automobile Manufacturers Association, The General recorded a 5.9 percent year-over-year drop in sales to 92,578 units in September 2014 in the European Union. Opel/Vauxhall sales increased 6.6 percent to 91,989 units and sales of the now-discontinued Chevrolet brand dropped 95.1 percent to 589 units.
Comparatively, sales of all automotive brands in the European Union grew 6.4 percent to 1,235,501 sold units. In other words, even though Opel/Vauxhall sales grew on an annual basis, the brands’ growth was offset by a significant drop in Chevrolet sales. Compounding the gravity of the overall decrease in sales volume, the industry simply grew faster than all of GM Europe did as a whole, although it should be noted that the growth rate of Opel/Vauxhall fared 0.2 percent higher than that of the industry.
On a year-to-date basis, GM Europe sales declined 3.3 percent from January 2014 – September 2014. Opel/Vuaxhall sales grew 8.2 percent to 671,198 units, while Chevrolet dropped 68.5 percent to 34,605 units.
September 2014 - European Union - GM Total
|BRAND||SEPTEMBER 2014 SALES||SEPTEMBER 2013 SALES||SEP14 SALES/SEP13 SALES||JANUARY 2014 - SEPTEMBER 2014 SALES||JANUARY 2013 - SEPTEMBER 2013 SALES||JAN14-SEP14 SALES/JAN13-SEP13 SALES|
Note: although not broken out by GM Europe officially, the line showing GM (US) sales is attributed to sales of imported Cadillac vehicles in the region.