CEO Mary Barra made an appearance on CNBC earlier today to discuss some of Cadillac’s strategy moving forward.
As the interviewer notes, Cadillac sales are down over 4 percent this year, while every other luxury carmaker has seen sales rise up to 16 percent over last year. When asked what she is doing to fix that, Barra responded, “We’ve got the product right… and it’s going to be patience and discipline to execute– to build the brand where it needs to be.”
Barra went on to disagree with the interviewer’s suggestion that the Cadillac brand isn’t as relevant as it used to be. “I actually see it completely differently. It’s a huge opportunity that we plan to seize. It’s an iconic brand, and again, it will take some time, but it starts with great products, and doing the right things, and we will be disciplined in our execution.”
Earlier in the interview, the CEO mentioned the recruitment of Johan de Nysschen to Cadillac’s leadership, but did not elaborate on his relevance. De Nysschen is, of course, a veteran of luxury auto brand management, having headed both Audi and Infiniti. The controversy surrounding his decision to move Cadillac’s headquarters to New York City also failed to come up, and it still remains a touchy subject for those jaded persons who believe that the president would simply rather live in New York City than in Detroit – a prospect that we find to be rather ridiculous.
We have faith, not only in CEO Mary Barra’s competence as a leader, but as the person at the helm as General Motors still attempts to recover itself after both the bailout and the ignition switch scandal. Cadillac’s recovery will indeed take some time, but as Barra says, it starts with great products.
Watch the full interview on the CNBC website.