General Motors has filed a new trademark application for the term “High Desert” with the United States Patent and Trademark Office (USPTO), GM Authority was first to discover.
Filed on October 20th, 2014 and carrying serial number 86428475, the application lists the goods and services category of “Motor land vehicles, namely, trucks”. Chevrolet and GMC have not been shy about offering multiple variants of their trucks to appease the automaker’s enthusiast circles. The trademark filing for the “High Desert” name, which is similar to that of the High Country trim level that tops the Silverado range, could lend credence that such a vehicle is either on track, if not further along in being brought to market. In that regard, High Desert would seem to be right at home next to High Country.
Though the all-new, full-size, K2XX-based Chevrolet Silverado launched without an off-road-specific model in its trim level range, it is still possible that such a model be introduced sometime during the truck’s life cycle, though we’re expecting it to adorn a different name, if anything. Other rumors have pointed out the possibility that GM’s take on the ultimate off-road truck will be based on the smaller, mid-size 2015 Colorado and 2015 Canyon. Nevertheless, the High Desert name suggests rugged, dune-running characteristics of whatever ends up wearing the badge.
Stay tuned to GM Authority for more on the High Desert trademark, as well as for more GM news.