General Motors invited more than 125 Chevrolet and GMC dealers to take personal delivery of new 2015 Colorado and 2015 Canyon mid-size pickups from Wentzville Assembly plant. These dealers joined other VIPs as part of GM’s dealer drive-away and truck launch celebrations.
The launch celebrations included remarks from GM and UAW leaders. Also, 37 new trucks were parked in the shape of a large GM logo which was photographed from a helicopter hovering over the plant.
“Hosting a dealer drive away event helps build excitement and awareness for the trucks and those who build them,” said Kathy Federico, president of the Mid-America Chevy Dealers Local Marketing Association. “It’s a great opportunity to show off and highlight not only what the Colorado brings to St. Louis but also what the plant does for the local economy.”
For GM, the close collaboration with the dealers is important since they provide perspective to the plant on what customers are looking for. But so would lifting a stop-sale on the 2015 midsize trucks.