General Motors has long been a supporter of the Museum of Contemporary Art Detroit (MOCAD), and at a gala hosted by MOCAD later this evening, a 2014 Chevrolet Corvette Stingray will serve as a canvas for three painters to raise money for the museum.
The Stingray has been prepared with a blank white vinyl wrap, on which the three artists – all General Motors automotive designers – will collaborate to create a contemporary art piece. But the process of painting the car will serve as a piece of performance art, as well; the artists will have 45 minutes to paint their design in front of an audience, accompanied by a DJ.
“Creativity is the basis of everything in life, from fine arts to innovation, from design to manufacturing,” said GM Vice President of Global Design Ed Welburn in a press release. “What better way to demonstrate inspiration and creativity than by having these young GM designers, who helped create the new Corvette Stingray, transform it into an art car during this event.”
The three designers have done some experimenting in advance, but the design that will end up on this 2014 Corvette Stingray is still a secret until the gala, which costs between a sold-out $1,000-$2,500. Keep it classy, ladies and gentlemen.