The Spark is available in 71 markets worldwide (including India, where it’s known as the Chevrolet Beat), with South Korea being the Spark’s biggest fan sales-wise, followed by the United States and Mexico. In fact, U.S., sales of the Spark are up 10 percent for 2014 to date, but that’s not the only place that is experiencing love for the Spark, as sales have increased by 36 percent in South Africa for the same time period.
“Our small cars – Spark and Sonic, and the Cruze – attract more new car buyers to Chevrolet than any other vehicles in the lineup, with more than 60 percent of buyers never having owned a Chevy before,” says the Executive Vice President of Global Chevrolet, Alan Batey.
This year, the Spark was the only vehicle in the entry-level segment to earn the IIHS Top Safety Pick award − no mean feat for a mini car. With light-weight, high-strength steel constituting more than 62 percent of the Spark’s underbody and 42 percent of its upper body, it stands to reason that this tough supermini has been embraced by the world.
However, the Spark has a lot of catching up to do − earlier this year, Chevrolet sold its 3-millionth Cruze.