For the fourth October in a row, both Chevrolet and the employees, dealers and customers of General Motors are uniting to confront breast cancer. Their aim? To beat the $1.1 million raised by the American Cancer Society in 2013 through Chevrolet’s nationwide grassroots support for the society’s Making Strides Against Breast Cancer walks and other activities.
“When a friend or loved one is diagnosed with breast cancer, we tend to ask, ‘What can I do?’” says the U.S. vice president of Chevrolet Marketing, Paul Edwards. “Getting involved in a walk or making a donation is something we all can do to make a difference.”
Here are the October Chevrolet-sponsored activities in support of Making Strides Against Breast Cancer:
Chevrolet test drives: Chevrolet will donate $10 for every customer who test drives a Chevrolet this month − up to $130,000.
Team Chevy motorsports: Chevrolet will donate $250 for each caution lap that the pink Chevrolet SS Pace Car leads in three NASCAR Sprint Cup Series race weekends. The program began in August in Atlanta and will continue at Talladega October 19 and Martinsville October 26. Chevrolet will also sponsor at-track survivor events, including special driver appearances, Chevrolet SS pace car rides, and more. Chevrolet’s at-track campaign has generated more than $80,000 over the past three years.
Chevrolet and GM employee walks: All month, GM plants, facilities, and warehouses will participate in fund-raising walks. A major Detroit-area walk will start at 9 am October 11 at 2000 Brush Street (steps from Chevrolet headquarters). Visit the event page to learn more about the walk, and to contribute directly.
Chevrolet dealership walks: Hundreds of dealerships are sponsoring teams in community walks throughout October. Those interested in participating in a Making Strides for Breast Cancer walk in their respective communities can visit www.makingstrideswalk.org. Chevrolet dealers will also accept test-drive donations throughout October.
Apparel sales: Cruisin’ Sports is contributing 10 percent of its sales to the American Cancer Society from items supporting Making Strides.
Funds raised help the American Cancer Society pay for ongoing research, wellness and breast cancer awareness education, and support for breast cancer patients and their families. Since 2011, Chevrolet has helped the ACS raise more than $3 million.
“The money we raise and support we receive from Chevrolet nationwide helps us save more lives from breast cancer faster and supports our mission to create a world with less breast cancer and more birthdays,” says the vice president of distinguished and corporate partners for the American Cancer Society, Jill Elder.
In addition, the towers of the Renaissance Center will glow in bands of pink during Breast Cancer Awareness Month to recognize breast cancer patients and survivors.