Cadillac has been in the news a lot recently, largely for some pretty contentious reasons. But the automaker has some universally good news to announce; overall US vehicle sales for the month of September hit their highest mark since September 2007.
Leading the charge was the Escalade SUV, which outsold comparable luxury full-size SUVs from Lexus, Infiniti, and Mercedes-Benz combined, according to General Motors. In other markets, the brand has seen an even greater resurgence, with global sales rising 10 percent since last year. Average sales prices are up as well, by $8000, touching on a $50,000 average transaction price.
Finally, fifty-seven percent of September’s Cadillac buyers are jumping ship and coming into the brand after having owned something else, according to General Motors. This is based on the fact that this majority of September buyers did not trade-in an older Cadillac model.
This is all good news for a brand that, in general, hasn’t managed to find the same traction in sales as it’s found in engineering and design. We’d love to see more everyman-friendly models like the ATS and even the base CTS topping the sales charts, but for now, it’s enough to know that the automaker has a strong financial chance of being able to develop their own engine family, and restore the brand to its former glory.