Sales of the Escalade were up 115 percent year over year in September and are up 33 percent so far this year. The full-size SUV, which was redesigned and updated heavily for the 2015 model year, reached its highest segment share level since 2005 in September, outselling the Mercedes-Benz GL, the Infiniti QX and the Lexus LX combined.
Cadillac’s SRX crossover has been a consistently strong seller for the brand. The SRX has set an all-time sales record of 41,708 units in the first three quarters of 2014, three-percent more than the sales record it set in 2013.
“Sales growth is important, and at the same time we are improving the quality of our business overall,” Jim Bunnell, U.S. vice president of Cadillac sales, said in a statement. “The desirability of our new products is elevating our brand and attracting new buyers.”
In addition to setting sales milestones in September, Cadillac also raised the average transaction prices of its products. Average transaction prices for Cadillac went above the $50,000 mark last month, an all-time high for the brand and more than Audi and BMW in the U.S. market. More importantly, the average transaction prices of Cadillacs were more than $8,000 than they were during the same period last year.
Cadillac also notes 57 percent of its September buyers in the U.S did not trade in a Cadillac, meaning they could be converts from competing brands like Lexus or BMW or “move ups” from more mainstream brands into luxury brands, choosing a Cadillac as their first premium car.