In a (translated) statement, Cadillac Mexico stated that the new logo marks another step in the evolution of the Cadillac brand, while remaining a symbol of its values and Art & Science philosophy.
Before the changeover to the new emblem, which was first discovered by GM Authority, the Cadillac Crest was accompanied by a Wreath. The new logo removes the Wreath while keeping the Crest and its “geometric grid” design; the change was announced in 2014, coinciding with the announcement of the 2015 ATS Coupe. Prior to this, the Cadillac logo last underwent a change in 1999.
Like in the United States, the first Cadillac to wear the new wreath-less Crest is the 2015 ATS Coupe. The compact sport-luxury coupe is scheduled to reach dealerships in Mexico in mid-October.