The Cadillac CTS Coupe can be spotted from a mile away, mostly thanks to an easily distinguished wedge of a derriere, a thick side-profile, and an aggressive roofline. It did a lot for Cadillac’s design credentials, and many figured it pointed toward the looks of future Cadillac coupes, and while it almost did, brand designers thought it best to tame the shape for future models, such as the now-available 2015 ATS Coupe. This was all based on focus group feedback.
“We had an earlier version (of the ATS Coupe) which is more severe with a lot more wedge and rake to the belt. The side body was thicker. The grille… more severe. Customers told us that it looked heavy, inefficient – it didn’t look fun to drive. So we brought that information back to the studio and we took as much visual mass out of the car as we could,” said Cadillac Director of Exterior Design Bob Boniface in a Detroit News interview.
The result is what we see today, a look that’s more subdued, but still hints at a wild side when observed from certain angles. Especially when looking at the real thing and not a photo.