Many have thought that due to its notoriously weak sales performance, the current-generation of Cadillac’s ELR plug-in EV would be the last. We heard reports in August which supported these rumors, however Cadillac boss Johan de Nysschen recently shot them down during his Q and A with Automobile Magazine.
The new Cadillac CEO, whom General Motors poached from Nissan’s luxury division Infiniti in July, confirmed that the brand will follow up the current ELR with another similar model. It’s not yet clear if it will be called ELR, but if Cadillac uses its newly introduced naming convention for the car, it will use the CT (Cadillac Touring) abbreviation followed by a numeric to name the car.
“I am fascinated by the technology and completely convinced of the longer term potential,” de Nysschen said of the $75,000 ELR. “I read (a news story) recently claiming there will be no ELR successor. I can tell you that’s complete nonsense.”
Cadillac still doesn’t know whether the successor to ELR will be “exactly a compact two-door coupe,” or not, de Nysschen says. No matter how many doors it has or how big it is, it seems likely that just like the current car, the next ELR will borrow powertrain components from the 2016 Chevrolet Volt. On the other hand, we could also see GM making a radical departure from the Volt with the new ELR to ensure the new car doesn’t fall into the same sales slump the current car has. The last thing they want to hear is more false “$75,000 Chevrolet Volt,” comments.