In May, Nationwide announced that it would join Hendrick Motorsports as a corporate sponsor. Now, four months later, the insurance company has announced that it will be the majority sponsor of the Dale Earnhardt Jr. #88 Chevrolet SS team for the next three years starting with the 2015 NASCAR Sprint Cup Series.
“We’re thrilled to be deepening our partnership with the Hendrick Motorsports team,” said chief marketing officer of Nationwide, Matt Jauchius. “We look forward to seeing Nationwide on the No. 88 for NASCAR’s biggest races over the next three seasons.”
Added owner of Hendrick Motorsports, Rick Hendrick, “That Nationwide has already elected to grow the sponsorship sends a clear message about the opportunities they see and how well our teams are working together. It’s quickly become a strong relationship, and we’re committed to building on that foundation and delivering results in every facet of the program.”
Autoweek reports that 39-year-old Earnhardt is beginning his fourth consecutive appearance in the Chase for the Cup, which will begin following this weekend’s race at Richmond.
Said Earnhardt, “I know the people at Nationwide extremely well and truly appreciate how invested they are in our team and our sport. It’s extremely gratifying that they recognize so much value in the partnership and want to do more. Having this kind of support and seeing so many positive things happening around the team feels really good.”