Cadillac’s marketing chief Uwe Ellinghaus recently sat down with Car and Driver to discuss the focus of the brand’s products going forward. The automaker has its sights set on expanding its SUV lineup, beginning with that elusive three-row crossover we’ve been hearing about for over four years.
The first Cadillac three-row crossover rumors indicated that the vehicle would join the next-generation of General Motors’ Lambda-based SUVs, which currently consist of the Chevrolet Traverse, GMC Acadia and Buick Enclave. Then in March of this year we heard the company was scrapping that project to focus on building a crossover to slot beneath the SRX and another large crossover that will do battle with the likes of the Mercedes-Benz GL. Ellinghaus wouldn’t put the Lambda rumors to rest, though.
“It’s not off the table, but I also do not want to confirm anything or comment with speculation. Give us a little time,” he told C&D.
One of the rumors surrounding future Cadillac crossovers is that at least one will be a large rear-wheel drive model based on GM’s new Omega architecture, which will also underpin the brand’s impending full-size S-Class fighter. Putting another vehicle on Omega would help make up for the platform’s development costs, especially an SUV which would predictably sell in larger numbers than the full-size sedan will.
“It is our clear conviction that Cadillac’s future is rear-wheel drive,” Ellinghaus said. “The next-generation SRX we’ll keep front-wheel drive because we have tremendous success with the current car, and front-wheel drive has advantages for the package, interior roominess, and cost. That said, we must make a decision. Our future is rear-wheel drive and, of course, all-wheel drive that we will offer where required and appropriate. So expect future SUVS from Cadillac to be rear-wheel-derived, particularly big ones.”
The aforementioned small crossover that would slot beneath the SRX was also acknowledged by Ellinghaus. This vehicle would enter the sales race against the BMW X1, Mercedes-Benz GLA250 and the Audi Q3. The marketing exec all but confirmed the small SUVs production, saying a smaller vehicle than the SRX is something Cadillac will “need for the future.”