General Motors has filed a trademark application for the term “Hydralogic” with the United States Patent and Trademark Office (USPTO).
Filed on August 19, 2014, the application is assigned serial number 86370531 and lists “fuel cells for land vehicles” as its category of goods and services.
Over the past several years, General Motors has been exploring vehicles powered by hydrogen fuel cells — a technology some believe will replace the internal combustion engine powered by fossil fuels. The automaker currently operates a test fleet of 119 hydrogen-powered vehicles. In July of 2013, GM announced a long-term partnership with Honda that aimed to research and produce hydrogen fuel cells. And in July of 2014, it struck a deal with the U.S. Department of Energy’s (NREL) National Renewable Energy Laboratory to help speed up and reduce the cost of developing automotive fuel cell stacks. As such, the trademark filing suggests that if (or when) GM brings fuel cell cars to market, the vehicles could carry the Hydralogic branding, which is reminiscent to GM’s Hydramatic brand of automatic transmissions.