Shanghai General Motors and Shanghai Disney Resort have signed an agreement that makes Shanghai General Motors Shanghai Disney Resort’s “long-term strategic alliance participant,” which also happens to make Chevrolet the resort’s official vehicle.
New guests of Shanghai Disneyland will feel the presence of the Chevrolet brand and will receive “an unparalleled brand experience.” In addition, the two entities will collaborate on a stand-alone Chevrolet attraction at the park for guests to enjoy.
“Shanghai General Motors is committed to leveraging our global resources to provide the highest quality products and services to the China market and Chinese consumers,” says the president of Shanghai General Motors, Wang Yongqing. “Chevrolet is committed to becoming the automobile brand of choice among young people and young families with products that deliver a spirit of possibilities and optimism bringing happiness to families. This makes Chevrolet a perfect fit with Disney and this relationship exemplifies our shared passion for world-class service and exceptional consumer experiences.”
Adds the general manager of Shanghai Disney Resort, Philippe Gas, “Disney and General Motors have a long-standing relationship with a number of alliances around the world, and this strategic alliance in Shanghai demonstrates our shared commitment to this important market. Shanghai Disney Resort is dedicated to providing world-class family entertainment experiences to the people of China, and we are excited to work with Shanghai GM to together create memorable guest experience.”