It’s big news that Cadillac is headed to the Big Apple, but what about the agencies that handle Cadillac’s marketing and advertising? Lowe Campbell Ewald (LCE), whose office handles account management and some creative for Cadillac, has an office in New York, but that office handles other clients.
Crain’s Detroit Business says that the Detroit office currently has about 50 staffers, some who could be transferred to New York. “This New York team will complement our Detroit team and allow us to tap additional talent with diverse experiences and creative points of view to better support Cadillac strategically, creatively and geographically,” LCE CEO Jim Palmer said in a statement.
It’s been a busy year for LCE as the company moved its 500 Detroit employees in January from its longtime headquarters in Warren, close to the GM Technical Center, to five floors of renovated space inside Ford Field. Then, on September 8, LCE was picked to handle Cadillac’s account. Previously the account was with Rogue, a joint creative entity run by Hill Holliday, Campbell Ewald, and Lowe. Under Rogue, LCE managed the Cadillac account, Hill Holliday did the creative work, and Lowe handled the digital and export work.
While Cadillac is LCE’s primary account, since 2000 the agency has had the U.S. Navy account for recruiting marketing work.