A few days ago Cadillac announced that it would name its new flagship the CT6, breaking from recent tradition (and starting a new one) by introducing a number. Some folks groaned as Cadillac lost the opportunity to go back to “real” names (and purists were upset “Fleetwood” wasn’t revived), but it is what it is. However, the Escalade has managed to avoid the three-character strut, and it ain’t gonna change anytime soon.
Road & Track chatted with Escalade product manager Dave Schiavione, who said the Escalade’s name has meaning with consumers. Build a slightly less behemoth-like Escalade like a version of Buick’s Enclave and then the Escalade ceases to be the Escalade. Likewise, changing the model’s name to three characters squanders the equity of the Escalade name. In fact, the Escalade “was and remains the de facto halo vehicle for Cadillac until the CT6 debuts.”
R&T also asked Cadillac spokesman David Caldwell, who said, “Escalade remains. No reason to mess with it. Everything you say about it is valid.”
So while Cadillac continues to evolve, the Escalade remains steadfast as the Caddy that has one foot in tradition.