In January, General Motors announced buyers of the slow-selling 2014 Cadillac ELR would receive a complimentary 240V home charging station with the purchase of the $78,250 (in Canada) plug-in EV. Now, that offer has been extended to Canadian ELR customers as well.
This move was presumably done for the same reason it was in America, to sweeten the deal on the ELR, which has experienced monumentally slow sales since its launch in December 2013. As of July, Cadillac had sold only 18 ELRs in Canada, 5 of which were sold in July alone.
The ELR is also offered with the same Cadillac offers in Canada as in the US, including the ‘Cadillac Shield’, a grouping of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. It is also available with an extended battery and propulsion warranty of eight years or 160,000 km, and a four-year or 80,000 km bumper-to-bumper warranty.
“The ELR’s blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself,” said Uwe Ellinghaus, chief marketing officer for Global Cadillac.