A little over a year after Cadillac appointed Rogue as its ad agency, the company is looking for a different marketing firm to handle its advertising ventures, according to Media Bistro. The brand reported a sales slump of 18% in the month of August and its sales have fallen in five of the eight full sales months so far in 2014, leading some to speculate change is in order.
Automotive News said the brand will undergo “significant changes” within its marketing department in the first quarter of 2015, though it’s not clear if that is a reference to the new ad agency. Rogue, a division of the Interpublic Group created solely for Cadillac marketing, was appointed as the brand’s AOR in June of last year and made waves with its somewhat controversial “Poolside” ad for the ELR.
Media Bistro says their information that Cadillac will hire a new ad agency is just “an anonymous tip,” but whether it’s true or not, we can expect some changes to be happening in Cadillac’s marketing wing in the near future.