Cadillac is hoping to sell 40 percent more cars in China this year as the world’s largest car market continues to buy up more and more luxury vehicles.
General Motors China President Matt Tsien said the brand is on track to deliver about 70,000 Cadillacs before the year’s end, after moving 45,600 units through to August. If Cadillac does sell 40 percent more cars next year, it will meet its goal of selling 100,000 units in 2015, which Automotive News points out is double 2013’s total of 50,005 units.
“We’re very optimistic about the luxury market, we believe that the luxury market by 2016 here will become the largest luxury market in the world, surpassing even the size of luxury in Europe,” Tsien said in Shanghai. “With Johan (de Nysschen), we have somebody that really is an executive that understands luxury, but he also is very, very keen on understanding what do we need here in China for Cadillac to be successful.”
GM is looking to regain its spot as the top-selling brand in China after Volkswagen Group ended the automaker’s nine-year stronghold on the position last year. GM estimates one in 10 vehicles sold in China will be a luxury car before the end of the decade, so turning more of its attention towards Cadillac may be one way of surpassing the Germans.