In case you haven’t noticed, Cadillac is aiming their marketing at a certain type of person. They had a heavy influence at this year’s New York Fashion Week, hired famous portrait and fashion photographer Autum De Wilde to take promotional photos of the Escalade and sponsored the Driven by Digital: Leaders in Style + Tech fashion event in Los Angeles. You may notice a trend here: fashion.
Cadillac wants to capture the hearts and minds of the most fashionable and stylish individuals in the country. This could include business professionals who may be interested in cars like the CTS, ELR and Escalade, and younger stylish individuals who may be attracted to the ATS or 2015 ATS Coupe (or so Cadillac hopes). It’s also moving its business operations to Manhattan to be at the heart of this younger, tech-savvy and undeniably fashionable sect.
The type of demographic that Cadillac is going for can be seen in the video below. It’s essentially a recap of how Cadillac spent its time at this year’s New York Fashion Week Men’s Day earlier this month. Cadillac teamed up with men’s apparel company Gents Co. to show off the ATS Coupe at the show and also teamed up with a few other designers to cover the ELR in some fashionable designs.