General Motors has announced James Bunnell will replace Cadillac’s interim U.S. Vice President of Sales, Kurt McNeil, as of October 1. McNeil, GM’s head of U.S. sales operations, has been acting as Cadillac’s sales chief while the brand searched for a permanent replacement for Bill Peffer, who left unexpectedly to pursue other interests in June.
Bunnell has been moved from his former position of Vice President of Chevrolet and Cadillac Europe Sales to head Cadillac’s U.S. sales operations. In his new role, Bunnell will “lead Cadillac’s sales and service activities in the brand’s largest market,” which includes “leadership of the brand’s sales and service staffs, and driving strategies for retail sales and customer experience initiatives,” Cadillac says.
“The addition of Jim to Cadillac’s leadership team is one of the key steps we are taking to strengthen the focus and alignment of our organization,” said recently appointed Cadillac chief Johan de Nysschen. “Jim has strong experience leading automotive sales and service organizations, including the crucial partnerships with dealers that are so important to our success.”
Bunnell first joined GM in 1979 working in the brand’s finance, manufacturing, product planning and regional sales management sectors. He was appointed General Manager of the Pontiac, Buick and GMC brands in 2007 and was promoted to head of GM’s U.S. Sales Support Group a year later.