Why do people want a luxury car? Do they want it for the nicely-appointed cabin, superior driving dynamics and better performance, or do they want to show their friends and co-workers just how well their place of employment pays them?
For most people, it’s probably a mix of both. But Cadillac’s new commercial for the 2015 ATS asserts that their luxury compact isn’t just a performance sedan or a status symbol, but a “powerful reflection of your drive to succeed.”
This ad, which is a sister spot to Coding It, appears to be aimed at young businessmen and other professionals that may be rising through the ranks in their careers. As the ad says, these individuals don’t need people to tell them they are successful, as they are busy “seizing it,” or working towards their goal. Maybe once they’ve reached the top position in their respective field, they’ll make the step up to a CTS or the impending CT6.
Cadillac recently switched ad agencies from the Interpublic Rogue group to Lowe and Partners Worldwide, with this spot being a Rogue brainchild. Check it out below and let us know what you think in the comments.