Cadillac is hoping that the 2015 ATS Coupe will attract younger buyers to dealer showrooms, in part thanks to its attractive styling, an element that should make it quite the head turner when it arrives at dealers and hits city roads and interstate highways. So far, the two-door ATS has been well-received and this new ad focuses on the car’s design.
Entitled Irresistible, the ad is more humorous than Caddy’s other recent commercials from its now-former ad agency, Rogue. The new spot features English actor and comedian Steve Merchant walking down the street in a stylish new shirt, when he notices everyone, both women and men, turning their heads to look at him. And though he believes he’s the one catching all the attention thanks to his dashing looks, it’s really the ATS Coupe that’s catching their eye. Watch:
Check out the other ads in this series: