When we sampled the 2014 Cadillac ELR, we knew that it was many things. But a Tesla rival — despite the collective opinion of auto journalists — is not one of them. And GM global product head Mark Reuss agrees, according to a Detroit News report.
“People like to say the ELR is, but it’s really not,” said Reuss, who was a guest speaker at the WWJ Newsradio 950 annual Dream Cruise Business Breakfast. “It’s a different car, it’s a different price point. It’s way-different technology.”
Some could interpret Reuss’ words as being deflective from the ELR’s lack of sales, which are less than 600 units before the year. But that may stem from criticism that the vehicle is overpriced, rather than it being a Tesla rival. But just where is GM’s expected answer to the American EV automaker? We’ll have to wait and see.