When it comes to trucks, bragging rights hold a lot of weight for the marketing department. This time the tussle among the Big Three is about maximum payload, with General Motors having a “when in Rome” attitude.
Last week, our sister site Motrolix wrote about a similar issue Ford and Ram were having, with Ford taking liberties to show that its Super Duty pickup carried more payload than an equivalent Ram. Now, after Ford’s lead, General Motors has adopted the practice “because we saw what the competition was using,” according to a GM spokesman. “It was done to keep comparisons apples-to-apples when we launched the new trucks.”
And the practice in question? Deleting the weight of items such as spare tires and rear bumpers, jack, and several other peripheral items.
“It’s gamesmanship, with manufacturers trying to be the king of the hill,” metro Houston-based Ford dealer Mitchell Dale told Automotive News. “Quite frankly, it could drive a concern about confidence when they play games like this.”
Heavy-duty pickups have accounted for about a quarter of the 1.1 million full-sized trucks sold in the United States through July of 2014, according to AN. With the cost of these trucks averaging over $50,000, it’s no wonder that General Motors is hopping into the game and attempting to show their trump cards with the Chevrolet Silverado and GMC Sierra.