General Motors has filed a trademark application with the United States Patent and Trademark Office for the term “C/K 10”. Filed on August 4th, 2014, coinciding with the date that the automaker filed for the Sierra Elevation trademark.
Moreover, the application carries serial number 86356203 and lists “Motor land vehicles, namely, trucks” as its Goods and Services category.
Those who have been following GM for some time will remember that C/K was the name of the full-size Chevrolet and GMC pickup truck lines from the 1960s thru the late 1990s. The “C” indicated two-wheel drive, while the “K” indicated four-wheel drive. Both were replaced with the Chevrolet Silverado and GMC Sierra names. Until this took place, the Silverado and Sierra names were used to identify the trim level of the C/K trucks.
Could it be this C/K product will be the Chevrolet equivalent of the GMC Sierra Elevation? If not, what do you think GM is trademarking C/K for? Talk to us in the comments.