The second-generation of Chevrolet’s Equniox SUV has been around since 2009, but its sales are showing no signs of slowing down. Equinox sales have grown each year since its introduction, grouping the SUV with the select models that experience strong sales month after month and year after year, like the Toyota Camry and Honda Accord.
In July, Chevrolet sold 25,300 new Equinoxs, representing growth of 37 percent year-over-year. Additionally, some customers are coming back for seconds, with 27 percent of Equinox owners trading their SUV in for a second newer model.
“What gives a vehicle staying power is trust,” explained Edmunds analyst Jessica Caldwell. “Vehicles that are top sellers despite their age are nameplates that car shoppers can trust to have good quality, durability and reliability. They aren’t designed with the latest fad in mind – they are vehicles that are tested over time and have proven to be good products.”
President of Bob Johnson Chevrolet in Rochester, N.Y., Greg Stahl, said he can’t keep the Equinox in stock he sells so many of them. Stahl isn’t the only dealer with this problem, so General Motors has ramped up Equinox production as of late. The company is taking Equinox bodies to its Oshawa Assembly plant from its Ingersoll plant to be painted, which speeds up production. They also reopened their Spring Hill assembly plant in Tennessee to support Equinox market demand.
The main reason for the Equinox’s popularity is the relatively low $23,815 base price, Chevrolet says. Stahl, whose store sold the most Equinoxs in July at 98 units, said the small SUV is appealing to value-conscious customers.
“There are a lot a features for the money,” he said. “It’s efficient and it’s also a great-looking vehicle. I can’t wait for the next shipment.”
In 2009, Equinox sales topped 86,148 vehicles. Then, in 2010, they nearly doubled to 149,979 units and grew again in 2011 to 193,274 units. 2012 and 2013 also saw Equinox sales grow to 218,621 and 238,192 units, respectively. Analysts believe the midsize SUV is on its way to have another year topping 200,000 units, with 146,152 examples of the Equinox sold this year through to July.